Built From Personal Growth
EdgeFiT was created from a simple belief: growth happens when you push beyond what feels comfortable. The brand began during a personal fitness journey shaped by discipline, consistency, and mental strength.
A Brand for Those Who Push Further
EdgeFiT represents individuals who wake up early, stay late, and continue pushing when nobody is watching. This brand is for people chasing improvement:
- Mentally
- Physically
- Professionally
It stands for those who believe limits are meant to be tested.
From Mission to Movement
What began as a personal commitment to becoming stronger evolved into a lifestyle brand built to inspire others to step outside their comfort zone and find their edge. Every product reflects:
- Durability
- Performance
- A relentless mentality is required for growth
At its core, the message remains simple: No peak is too high to climb. If you are committed to becoming better every day, you are already part of the EdgeFiT movement.
Our Team
Founder-Led With Shared Vision
EdgeFiT is a founder-led brand supported by a close-knit leadership team built on trust, shared values, and long-term vision. The company is operated by family members who believed in the mission early and committed their expertise to building the brand together.
Leadership
Edgard Cadenas
Founder, President, and CEO
Leads the brand’s vision, product direction, and overall strategy, drawing from his personal fitness journey and commitment to discipline, growth, and performance.
Andy Dacosta
Vice President
Supports executive operations and strategic planning, helping guide the company’s growth and expansion.
Edgard Cadenas Sr.
Oversees technology and infrastructure, including website development, digital applications, and payment processing logistics. He also organized EdgeFiT’s board of directors and operational framework.
Nereida Cadenas
Chief Financial Officer
Oversees financial strategy and accounting operations, ensuring fiscal discipline, accuracy, and sustainable growth. With over a decade of experience in full-cycle accounting and tax compliance, she leads budgeting, financial reporting, and risk management while strengthening internal controls and financial processes. Her precision, integrity, and analytical approach support informed decision-making and long-term financial stability.
Connect With Us
If you align with the mindset behind EdgeFiT and want to take the next step, reach out and start the conversation.